Simply Desserts — Amazon Ads

Amazon.ca · Sponsored Products

2026-06-27 → 2026-07-26  ·  30 days  ·  14-day attribution
Ad Spend
$1,672.44
— first pull
Ad Sales
$11,087.22
— first pull
ACOS
15.1%
ROAS
6.6x
Orders
794
— first pull

Where the account stands

Break-even ACOS is 35.0%. Target is 15.0%.

Blended ACOS of 15.1% is profitable but above target — every $1.00 of ad spend returned $6.63 in sales across 794 orders and 6,549 clicks.

Campaigns

Sorted by spend. Pacing compares average daily spend to the budget cap.

CampaignSpendSalesACOSCVRPer dayPacingRead
Pudding 6 Pack
Puddings · 6-pack
$1,274.13
$8,217.89 15.5%11.4% $42.47
of $45.00
CappedAbove target
Jels 6 Pack
Jels · 6-pack
$376.81
$2,420.18 15.6%11.7% $12.56
of $20.00
HeadroomAbove target
Auto Puddings CA
Puddings · 1-pack
$21.50
$449.15 4.8%56.1% $0.72
of $45.00
HeadroomOn target
Auto Jels CA
Jels · 1-pack
$0.00
$0.00 $0.00
of $30.00
HeadroomNot serving

Targeting types

Which auto match types are carrying each campaign.

Pudding 6 Pack
TypeSpendSalesACOSClicksRead
close-match$710.70
$5,332.6613.3% 2,779On target
loose-match$411.29
$2,303.1417.9% 1,682Above target
substitutes$152.14
$582.0926.1% 691Above target
Jels 6 Pack
TypeSpendSalesACOSClicksRead
substitutes$251.95
$1,454.3817.3% 860Above target
loose-match$77.65
$687.2511.3% 275On target
close-match$47.21
$278.5516.9% 164Above target
complements$0.00
$0.00 0Not serving
Auto Puddings CA
TypeSpendSalesACOSClicksRead
close-match$12.95
$313.944.1% 57On target
loose-match$8.04
$129.276.2% 37On target
substitutes$0.51
$5.948.6% 4Too early
Auto Jels CA
TypeSpendSalesACOSClicksRead
close-match$0.00
$0.00 0Not serving

Products

Advertised ASINs that served in this window.

ASINCampaignSpendSalesACOSOrdersRead
B08JY3LV5V
Puddings · 6-pack
Pudding 6 Pack$451.00
$2,322.0719.4% 166Above target
B01KQ9D15A
Puddings · 6-pack
Pudding 6 Pack$335.77
$2,983.6311.3% 196On target
B01KQ9DBZ0
Puddings · 6-pack
Pudding 6 Pack$328.26
$1,656.9919.8% 132Above target
B0FXNW4MZ7
Jels · 6-pack
Jels 6 Pack$191.12
$1,299.9514.7% 89On target
B01KQ9DC2W
Jels · 6-pack
Jels 6 Pack$168.89
$1,008.2216.8% 55Above target
B01KQ9D1PU
Puddings · 6-pack
Pudding 6 Pack$159.10
$1,255.2012.7% 93On target
B01M6ZVTCU
Puddings · 1-pack
Auto Puddings CA$18.39
$425.404.3% 50On target
B0DCK2NQ5G
Jels · 6-pack
Jels 6 Pack$16.80
$112.0115.0% 8On target
B01M30B5LD
Puddings · 1-pack
Auto Puddings CA$3.11
$23.7513.1% 5On target
B09M7RG2CJ
Puddings · 1-pack
Auto Puddings CA$0.00
$0.00 0Not serving
B01M27MAWO
Jels · 1-pack
Auto Jels CA$0.00
$0.00 0Not serving
B01M3SZGCB
Jels · 1-pack
Auto Jels CA$0.00
$0.00 0Not serving

7 ASINs served no impressions and are treated as inactive, not as failures: B0BHLK9SKS, B01M30B46J, B0C6V8XFFL, B00D9K4SRO, B01M5EF6TJ, B0BRNZ1YMS, B005IW3UAW.

What to do next

Generated from this window against the margin settings.

Fix now

Auto Jels CA is not serving

4 impressions and no spend across 30 days. This is not a bid problem — check buy box, stock and ad group status before touching bids.

Scale

Raise Pudding 6 Pack budget

Spending $42.47/day against a $45.00 cap while holding 15.5% ACOS. It is leaving impressions on the table. Step to $60.75/day and re-read in two weeks.

Investigate

Auto Puddings CA is under-delivering

4.8% ACOS — your most efficient traffic — but only $0.72/day of a $45.00 budget. Something is throttling it.

Watch

Pudding 6 Pack · substitutes runs hot

26.1% ACOS vs 15.0% target. Profitable, but trim 10% if you need efficiency.

Updated 2026-07-27 from the Amazon Ads API · 1 pull archived
Simply Desserts · internal report